What Does This Privacy Policy Cover?

This Privacy Policy explains how we collect, use, and manage your personal information when you interact with our website or use our services (“Services”) at any of our physical stores. These services may include, but are not limited to, the following:

• Customer support and marketing activities;
• In-store purchases;
• Online shopping and transactions;
• Gift registry services;
• Personal shopping assistance;
• Delivery services;
• Promotional events and activities

This policy also details the purposes for which your personal data is collected and outlines the measures we take to ensure your information is handled with the utmost security and privacy.
Any references to “we,” “us,” or “our” in this document refer to PET KINGDOM.

What Is Not Covered by This Privacy Policy?
This Privacy Policy does not apply to the following:

• Recruitment and employment-related activities. These are covered by a separate Privacy Policy found on our Careers Website and relevant employment contracts.
• Vendor sourcing and accreditation. Such activities are governed by relevant privacy provisions in contracts with vendors and a separate Privacy Policy available to them.

What Personal Data Do We Collect and How Is It Collected?

A. When you use our Services, we may collect or receive the following categories of personal data:

• Personal Identifiers: This may include your full name, email address, delivery address, signature, and loyalty card numbers (e.g., PET KINGDOM Loyalty Card).
• Contact Information: We may collect your mobile phone number or landline number.

B. When you visit our store, we may collect:

• CCTV Footage: Videos and images of you may be recorded within our premises for security purposes.

C. When you visit our website or mobile app, we may collect:

• Technical Data: This includes information such as your IP address, device operating system, web browser type, browsing behavior, and unique device identifiers like UDID or MEID.

D. When you create an account on our website or app, we may request:

• User Profile Information: This may include your chosen username and password

E. When you make a payment via credit card, debit card, or e-wallet, you will be directed to a secure third-party payment provider. This provider will collect financial data to process your transaction, which may include:

• Payment Information: Information such as the bank name, cardholder’s name, partial card details (first six and last four digits), and the total amount of the transaction.

F. When subscribing to our newsletter, we collect:

• Email Address: Your email address is necessary for receiving updates and communications from us.
  

G. When you use our Gift Registry service, we may request:

• Event Details: This includes the name, type, date, and venue of the event for which the registry is created.

H. If you opt to log in with credentials from third-party platforms (e.g., Google, Facebook, Apple ID), we may receive basic personal details like your name and email address, which will be handled according to their privacy policies.

How Do We Use Your Personal Information?
We will use your personal data for the following purposes:

• Customer Service & Interaction:
  o To provide services, products, or promotions that you have requested.
  o To process transactions, orders, and payments.
  o To respond to inquiries, complaints, or other service-related requests.
  o To manage your accounts on our digital platforms.
  o To verify your identity when accessing your account.
• Marketing, Analysis, and Promotions:
  o To analyze customer data for research, statistical, and marketing purposes.
  o To improve our services and product offerings.
  o To send you promotional materials, surveys, and updates about our products, services, and events.
  o To inform you about relevant product offerings based on your interests.
• Legal and Compliance:
  o To comply with laws, regulations, and legal requests.
  o To detect, prevent, and investigate illegal activities.
  o To handle any legal claims or disputes.
• Security and Operational Purposes:
  o To maintain the safety and security of our stores and personnel.
  o To carry out business functions and maintain our operations.

Do We Share Your Personal Data with Other Parties?

PET KINGDOM will share your personal data only in accordance with applicable laws and regulations. In some cases, we may disclose your personal data to the following:

• Our Parent Company, Affiliates, and Authorized Employees: For purposes related to the functions described in this Privacy Policy.
• Service Providers and Partners: This may include marketing, technology, and delivery service partners who assist in our operations. We ensure that our partners comply with data privacy standards through contractual agreements.
• Government and Regulatory Authorities: We may disclose your personal data if required by law or a lawful request from government agencies or authorities.
  What Are the Legal Grounds for Processing Your Personal Data?
  We process your personal information based on one or more of the following legal bases:
  • Consent: When you provide explicit consent for us to process your data.
  • Contractual Obligation: When the data processing is necessary to fulfill an agreement you have with us.
  • Legal or Regulatory Obligation: When required by law or regulations.
  • Legitimate Interests: When we have a legitimate business need to process your data, provided that it does not override your privacy rights.

How Long Do We Retain Your Data?
We retain your personal information only for as lon-g as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable laws and regulations.
How Do We Safely Dispose of Your Personal Information?
We ensure that personal data is securely erased or destroyed when it is no longer required, whether in digital or physical form. When necessary, we will anonymize personal data to ensure it cannot be traced back to you.
How Do We Safeguard Your Personal Information?
We employ a variety of security measures, including:

• Organizational Safeguards: Appointing a Data Protection Officer, conducting privacy training, and implementing policies to prevent unauthorized access to personal data.
  
• Physical Safeguards: Securing physical records and securely destroying them when no longer needed.
• Technical Safeguards: Implementing encryption, firewalls, and secure access controls to protect digital data.

Do We Use Cookies?
Our website and app use cookies to enhance your browsing experience. These cookies serve different purposes, including:

• Necessary Cookies: Essential for website functionality.
• Performance & Analytics Cookies: Used to improve the website’s performance and gather usage data.
• Advertising Cookies: For personalizing advertisements and content based on your interests.
  You can manage your cookie preferences through your browser settings.

What If You Are a Minor?
PET KINGDOM does not knowingly collect personal data from individuals under the age of 18 without the consent of a parent or legal guardian. If we find that we have collected personal data from a minor without consent, we will take steps to remove it.
Your Rights Regarding Personal Data
Under the DPA, you have the right to:

• Access your personal data
• Correct any inaccuracies
• Request the erasure of your data
• Object to or restrict processing
• Request data portability
• Request compensation if you incur damages due to mishandling of your data
• How Will You Be Informed if This Privacy Policy is Updated?
  
  PET KINGDOM may update this Privacy Policy occasionally without prior notice. Any revised versions will be posted on this page, along with the updated effective date, so you are always aware of how we are managing your personal data.
• Last updated on January 28, 2025.